The Mission of Oh Happy Play

The Mission of Oh Happy Play is to close the play gap by providing access to sustainably sourced toys and materials that inspire creativity and imagination through independent play, and meaningful peer interactions.

Vision

 "A world where every child has the resources and freedom to play, imagine, and connect—closing the play gap one joyful moment at a time." 

How it all Started

In 2020, what was then known as Ponytails & Playmates took part in Potential on Central, a holiday initiative led by Dubuque Main Street as part of their efforts to revitalize the Central Avenue corridor. Inspired by the joy of giving and the impact of play, we engaged with the community during the holiday season.


The following year, as families faced unprecedented challenges due to COVID-19, we decided to carry the initiative forward on our own. Our goal was simple but meaningful: collect gently used toys and redistribute them to children and families in need.


From this effort, Oh Happy Play was born—a nonprofit dedicated to closing the play gap and providing access to toys and materials that inspire creativity, imagination, and connection. What began as a small holiday project has grown into the vibrant organization we are today.

Here's Why Play Matters


  • Builds the brain 🧠 – Play strengthens problem-solving, creativity, and critical thinking.
  • Supports social skills 🤝 – Children learn to share, cooperate, and manage conflict through play.
  • Develops motor skills 🏃 – Running, climbing, and building help with coordination and strength.
  • Encourages emotional growth 💛 – Pretend play helps children express feelings, build empathy, and manage stress.
  • Fuels imagination & curiosity ✨ – Play sparks exploration and innovation.